Sell more with color psychology
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Learn the importance of color psychology to increase sales and find out if your business needs a rebranding.
Colors have a surprising power in human behavior. After all, they instigate emotions, influence decisions, and create associations that can impact the success of a brand's sales. The study of this phenomenon is called color psychology, which connects science, advertising, and design to create more effective marketing strategies.
In this article, Blog Cetro brings you everything you need to know to exploit the opportunities that the right choice of colors can bring to your business!
The impact of color psychology applied to sales
According to research by the University of Winnipeg, it takes about 90 seconds for a user to decide whether they have a positive or negative interaction with a website, with about 62% to 90% of this evaluation based on colors.
After all, colors not only attract attention, but also arouse sensations. For example, a platform with a comfortable color scheme increases browsing time, while packaging with flashy colors can generate curiosity and feelings of consumerism.
So here are some popular colors that can arouse consumer desire for your brand:
Red
Red conveys energy, desire, speed, and passion, and is common in large fast food chains, perfume brands, or news channels. It is also widely used in offers and promotions.
Blue
The delicacy of the color blue provides feelings of trust, security, and tranquility. This color is highly used by financial institutions, insurance companies, and technology companies.
Yellow
The color yellow awakens happiness, optimism and appetite, and is the favorite color of the food industry.
Green
Green refers to health, balance, renewal, and sustainability. It is therefore ideal for brands focused on these niches, such as health plans, ecological companies, and natural food companies.
Black
Black symbolizes sophistication and exclusivity, which makes it the color most used by luxury brands and services that offer premium experiences.
Orange
The color orange conveys feelings of humor, warmth, and extravagance. For this reason, online stores that use call-to-action buttons in orange, such as "Buy now!" or "Click here!", efficiently stimulate a sense of urgency and consumerism in the customer.
Purple
Purple, the color of #CetroDNA, alludes to nobility, wisdom, elegance, and transformation - perfect for representing Latin America's largest machinery company.
The possibility and importance of rebranding
It’s all right if you started your business without using color psychology. However, now that you know its benefits, you should understand that the practice of rebranding is becoming increasingly common, even among the world's biggest entrepreneurs.
After all, many brands perceive certain difficulties in connecting with their audience and therefore choose to change their positioning, language, logo, color palette, and even the packaging of their products.
However, remember to be consistent: do not change the entire look of your brand over and over again, as this can alienate the customer.
So, if you think your brand needs a makeover, do a lot of research into what sensations trigger the desire to buy in your target audience and plan a new color scheme with a professional designer.
Colors are also a strategy!
Color psychology is an indispensable resource for transforming consumer perception of a brand and increasing its sales potential. Therefore, to help take your business to the top, count on the support of Cetro. The company has a vast catalog of machinery and specialized packaging solutions.
Follow Cetro’s social networks to find the best equipment to increase your sales and optimize your processes!