Lip balm: Popular and Profitable

Find out how to optimize the production of this cosmetic to meet consumer demand for health and beauty!

If you follow the market trends, you have already noticed the growing range of lip balm in the most diverse establishments. Whether in specialized cosmetics stores, pharmacies, or even supermarkets, the demand for this product is growing and has become a great opportunity for entrepreneurs.

“The cosmetics market has been growing every year, and the outlook for 2025 is exponential due to increased consumption. Gaining scale and reducing labor in production processes are very important for our customers to reach new marks.” – Matheus Pomponio, Sales Executive - G4. 

After this argument, how about understanding what has made this product so popular among consumers and discovering how to develop an optimized lip balm production? Blog Cetro explains:

The features of lip balms and glosses

When a product combines health benefits, practicality of use, affordability, and has diverse versions, it arouses consumer curiosity and makes it collectible - a common practice among lip balm consumers.

If your merch offers everything it promises, anyone who tries one of its versions will not miss the chance to find the color and essence of the perfect lip balm. After all, why have just one when they can have them all?

Unlike lip balms, lip glosses bring something extra to hydration, enhancing the appearance of the mouth, giving color, a shiny appearance, and volume to the lips. They are a complete product for those who love makeup!

Knowing these differences and consumers’ preferences, the first tip is to develop unique lip balm and lip gloss formulas with ingredients that provide health to the lips, such as vitamins, oils, and acids specific to each purpose.

And, of course, do not forget to offer a variety of flavors and scents that will make your customers fall in love with every application.

Produce lip balms with safety and efficiency

Just as important as a formula that meets customer needs, the safety and efficiency of production processes are decisive for your business. Therefore, choose the right machinery to optimize production and guarantee the quality of your lip balms.

Cetro's solutions offer a standardized and contamination-free production from dosing and filling to sealing the tube or closing the lid of lip balms in bottles. They also leave the product in a practical format for easy use!

When it comes to classic cap and brush packaging, Cetro Automatic Rotate Filling Machine CARFM CP is the solution for fast and precise filling. This model applies and screws the lid onto the package in a rotating process, leaving the lip balms ready for sale.

Can you imagine producing up to 2,340 products per hour with just one employee? Take a look at the functionality of this machine:

Make your business shine like moisturized lips!

Did you understand why lip balms won the hearts of consumers? With their variety of scents, textures, and functionalities, lip balms provide health and beauty in the palm of customers’ hands. So, join this trend and make your product known for its unique feature!

To be updated on trends in the entrepreneurial world, check out the content on Blog Cetro with tips, tutorials, and innovative solutions capable of optimizing your production and making your business a success in the cosmetics market!