Learn these Generation Z market trends
Share
From influence marketing to an interest in nostalgia, find out how to win Generation Z attention!
In the last few years, no generation has changed the market as much as Generation Z. This happens because these consumers, born between 1995 and 2010, grew up in a digitalized world and they are establishing the trends that will shape the future of brands.
Whether it is the desire for nostalgic experiences or the search for products that reduce daily stress, understanding what this audience wants is fundamental for any business that is looking to stand out in the market. After all, this is also the generation that shares interests and influences other people's purchases.
Check out this article from Blog Cetro on some of the main trends that attract the attention of Generation Z!
What is so different about Gen Z?
With technology and instant access to information, this new consumer profile has many options for the same product and can easily buy it from the palm of their hand.
For this reason, unlike previous generations who followed traditional advertising, winning this audience’s attention requires differentiated marketing strategies, prioritizing organic content and sensory experiences.
In addition, due to the volatility of the market, brands need to change their positioning and develop new products aimed at these consumers. Here are some trends to inspire you and attract this public to your business:
Generation Z is driven by influence
The internet has brought a much cheaper and simpler way of advertising: digital influencers. Access to social networks has facilitated the creation of new public figures who still have a loyal audience whose consumption is influenced by them, even if they do not have millions of followers.
In general, Generation Z will not buy a product without knowing what other people think about it. Therefore, brands that know how to spot content creators who have high visibility and a similar audience to the company, have a huge potential for achieving success!
Creative collabs between brands
For Generation Z, collaborations must be authentic. For example, unexpected collaborations between companies in different niches generate curiosity and engagement, such as cosmetics and sweets or fast food chains and education platforms.
Why don't you give this trend a try? Diversify your network of partners and create creative marketing campaigns that pique your customers' interest.
Nostalgia on the rise
At the same time as this is the first completely digital generation, Generation Z is increasingly seeking comfort in media and objects that take them back to their past and childhood.
Products that have been forgotten or discontinued for a long time are being relaunched in campaigns that revive nostalgic elements by popular request and demand. Some examples of items that bring an emotional connection are:
- Disposable cameras
- Vinyl records
- Photo albums and Polaroids
- Decorated stationery
- Retro video games
The anxious generation calls for the return of analog
In addition to nostalgia, another contributing factor to the return of analog is anxiety. With hyper-connected daily life, the search for moments of pause and activities that take them away from their screens is only increasing.
Thus, products such as planners, bullet journals, physical books for reading or coloring and even instant cameras are becoming a huge success precisely because they provide a more real and less digital experience.
Therefore, the solution to win this public attention is to offer products or services that encourage them to slow down. Book clubs, cozy cafés, or sensory experiences have a special place in the hearts of Gen Z.
This is your sign to invest in products for Generation Z!
Have you realized the power of Generation Z? Now you can adapt products and marketing strategies focused on authenticity and creativity with a touch of nostalgia to engage and delight this audience!
To stay on top of all the market trends and have access to a range of tips on entrepreneurship, keep following Blog Cetro and all the company's social networks!