How to choose the best POS for your product

July 4, 2025

Discover how to choose the ideal point of sale for your product and take your profit to the next level!

Do you want to expand your business and still have doubts about which point of sale (POS) is the best to distribute your product? The truth is that there is no single perfect point of sale for a business; rather, there is the most appropriate POS for your current situation, production capacity, and portfolio.

For example, fresh and handmade products work best in emporiums and coffee shops, whereas standardized items with a longer shelf life can be sold in supermarkets and marketplaces.

So, before you decide where to sell, you should understand what you are offering and how it aligns with the current market expectations.

In this article, you will learn everything you need to know about choosing the best point of sale according to the product you sell and how to move forward safely to success. Check it out!

Who is your target audience, and where do they shop?

First, think about the profile of those who consume your product. After all, understanding clients’ purchasing habits helps you to define the most strategic POS for your brand. Furthermore, understanding the needs of each point of sale is critical to identifying which one is best suited to your current situation.

Here are some examples:

1. Supermarkets

Supermarkets, with their high daily output and diverse product offerings, are excellent for companies that already operate on a large scale and want to consolidate their retail presence.

They are channels that demand business with logistical management, products with competitive pricing, and consistent delivery, while offering high turnover and sales volume potential.

2. Grocery stores and local markets

Ideal for regional operations, these establishments foster tighter ties with the community and facilitate partnerships with shopkeepers. They are great for establishing a regular distribution of the product, especially for brands looking for a consistent and reliable presence in strategic neighborhoods.

3. Specialty stores and emporiums

These spaces prioritize quality, exclusivity, and experience. As a result, they are great for marketing products with a distinct design, artisanal appeal, or high-quality ingredients. They also help to increase authority and perceived value by differentiating the proposal.

4. Snack bars, cafes, and restaurants

Environments designed for quick consumption are great for instilling taste memories and stimulating the client’s desire to try new flavors. They act as a gateway to Sensory Marketing, allowing customers to learn about your brand through practical and spontaneous interactions.

5. Marketplaces

Online marketplaces such as Amazon, eBay, and Etsy significantly increase the reach and scale of sales of a business.

For that reason, virtual POS is the right choice for companies with a consolidated logistical structure and investment in digital performance. In addition, they support national and international expansion without relying on physical stores.

Evaluate your structure and move forward with a strategy

Before deciding on huge chains or high-volume channels, you should consider your manufacturing and delivery capacity.

For example, starting with smaller establishments, such as emporiums, grocery stores, or coffee shops, allows you to put your operation into practice, adjust processes, and grow your brand's reputation.

Over time, as you improve your structure, professionalize your production, and consolidate your brand, it becomes easier to transition to larger channels with preparation and consistency.

Growing smart involves being in the right place at the right time, with the right product!

Count on Cetro to grow with you

It is time to prepare your products to shine at the best points of sale, and Cetro can help you with it!

Our portfolio includes machines and complete solutions to help you expand productivity with efficiency and professionalism. Visit our website and check it out!

And for more sales and business advice, keep following Blog Cetro and all our social media channels!

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