High demand for immunity medication
Invest in the production of pharmaceutical products to suit the public’s demands during cold weather.
When cold weather hits, being prepared and paying attention to immunity is essential for avoiding the flu or other illnesses associated with climate change. These attitudes have become a priority among consumers, increasing the demand for medicines.
Check out this article to see which medicines are most popular and how profitable this period may be for your business!
What are the most popular medicines?
Certain medications are more popular on the market than others, both in terms of medical purposes and natural components used to treat runny noses, coughs, and fever. The following are the two most compelling reasons to buy these products:
Consumers take precautions to maintain high immunity
Consumers are making preventive purchases encouraged by prevention campaigns. This is because some medicines are difficult to find when the cold weather hits, leading consumers to plan ahead of time for buying these items.
Vitamin C effervescent, nutraceuticals, and specialized teas are popular among people looking to maintain their immunity! These medications are marketed in particular quantities and are appropriate for quick and frequent ingestion.
When weakness and symptoms strike, medication saves the day!
Antipyretics, antiallergic medications, and syrups are lifesavers for those who have not taken precautions. That is why having them on hand is so important; however, always consult a doctor!
These medicines, which are easily accessible and effective from the first symptoms, are essential during periods of low temperatures. After all, in a cold and dry climate, the respiratory tract becomes more sensitive, and people spend more time indoors, contributing to the spread of certain diseases.
How do customers want to consume it?
Because the format of the product and the way of consumption have a direct impact on the customer's buying decision, it is necessary to consider effective medicines that appeal to consumers. For example:
· Tablets: For solid medicines, with precise doses and a long shelf life, this format favors large-scale production at a low cost per unit.
· Effervescent pills or powder: When exposed or diluted in water, they are easy to ingest and quickly absorbed, ensuring a standardized dose.
· Gummies: Innovative, they are perfect for people who have problems taking medication. This format is normally used with products in which chewing is enough to absorb the components.
· Syrups: Usually sweet, this liquid format is used for quick-relief medications because it does not need to be dissolved in the stomach. Furthermore, its formulation makes it easy to dose.
· Capsules: This format is best suited to the quick consumption of granular or liquid materials with an unpleasant taste or odor that must enter the body intact for better absorption.
Understanding how to make your customers’ lives easy is essential when considering these and other rising possibilities on the pharmaceutical market. And if you want to start your manufacturing in an optimized way, invest in the right machinery!
Agility in the manufacturing of medicines
Regardless of how it is consumed, structuring the production of immunity medications with standardization and agility requires the use of innovative equipment!
Cetro's portfolio offers a variety of Capsuling Machines, Capsuling Counting and Filling Machines, Tablets Press, and Tablets Deduster that guarantee solid, quality medicines, with a professional presentation and standardized dosage.
Furthermore, the packaging of capsules and tablets in blisters, as well as effervescent tablets in cylindrical bottles, shows how packaging influences pharmaceutical marketing.
Every detail must demonstrate your product’s usefulness for health, well-being, and immunity!
Check out this exclusive video by the Cetro Audiovisual Team, one of the machines that exemplifies versatility and great production in the pharmaceutical segment:
Cetro Automatic Capsuling Counting and Filling Machine CACM CF L-8
To strengthen your production, Cetro is the remedy!
Just like medications, the company's machinery is the key to keeping your business healthy. Avoid unexpected occurrences in the manufacturing routine and ensure that it is ready for the entrance of any season or demand!
Do not lose out; call a Cetro Machines specialist to ensure an optimized, high-quality production line that will boost your business! You can also rely on special articles from the Blog Cetro to stay current on the most important optimization trends in the pharmaceutical industry.