Grow your business with EVP!

Learn about the Employee Value Proposition and the benefits it can bring to your business!

If your business is looking for expansion and constant growth, having a solid team engaged in the company's goals is essential. Thus, you need to keep up with your employees’ expectations and find ways of encouraging them and attracting the interest of new top-talent professionals.

In this sense, the Employee Value Proposition (EVP) can help your company stand out. Let’s break down what EVP really means and how you can use it to boost your business.

Your company in the spotlight

The Employee Value Proposition is capable of transforming the perception of your company's value. Today, more than salary, professionals want a workplace with a unique, engaging, and trustworthy culture that provides meaningful benefits and clear career growth opportunities.

In short, the EVP shows ways to combine a positive workplace culture with employee value to achieve better results. After all, with qualified and committed employees, productivity increases and turnover becomes less recurrent – which guarantees the consistency of internal processes and reinforces the company culture.

Therefore, start thinking about the following questions: What are the top talents in my sector looking for and what new benefits my company can offer?

Personalize your EVP and get more employees 

There is no one-size-fits-all approach to making improvements that value human capital. Each business has its own scenario so you need to choose the benefits and how to maintain them with a lot of study, strategy, and wisdom according to the profile of the employees and talents concerned.

Are you not sure where to start? Keep in mind that building the ideal EVP will depend on how your company operates, how many employees it has, and, above all, how you see the return on these benefits for the development and strengthening of your business. Here are some possibilities:

Health, well-being, and quality of life

To ensure that employees are staying productive and engaged, investment in well-being is essential. In this way, providing the means for a balanced life such as access to quality healthcare, a balanced diet, and fitness programs are extremely attractive ways for those who already are or want to become part of your company.

In addition, promoting health-focused programs such as seminars, workshops, and different activities with employees are great ways to explore the importance of health in the workplace. They are so, that these actions are part of the culture of commitment to the employee present in #CetroDNA!

Focus on leisure and moments to relax

Including a few break areas and lighter moments in employees' daily lives can also strengthen socialization among the team and, consequently, the culture you want to establish in your business. The more comfortable the employees are with participating actively and presenting ideas and skills, the better!

In addition, whenever you can, make working for your company a reason to celebrate! In the bustle of the routine, turn a goal achievement, a company victory, or employees' birthdays into moments that value the team. Wondering how? By giving gifts that express your appreciation, for example!

See more: Press the play with Cetro!

Opportunities for specialization and growth

Including professional growth in the EVP is also a major attraction, especially for those with a thirst for learning. Whether it is a technical, language, undergraduate, postgraduate, or specialization course, training employees is one of the best ways to set your company apart from the competition!

To do this, establish partnerships with educational institutions and encourage employees to continue to evolve! The search for knowledge is essential to stay updated and transform the reality of both those who use it in their daily lives and the businesses that can count on its support.

Have a culture that motivates and inspires success!

When you structure an EVP that favors the personal and professional aspects of employees, the path to the development and expansion of your business is clear. So try to understand what you can apply to your company and invest in attributes that show the value of working in your business!

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