Discover how to profit from scented candles!
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Learn a recipe to get started in the scented candle market!
People are looking for new ways to relax and reduce the symptoms of anxiety caused by addiction to screens and social networks. As a result, the demand for scented candles has increased, and this niche has become a great business option.
Thus, this article shows everything you need to know to get started in this promising market with a low initial investment and high profit potential. Check it out!
Why invest in the scented candle market?
Scented candles are some of the most sought-after products in the craft sector. After all, with creativity, exclusive models can be created, such as themed candles, ecological candles, or candles with different designs.
In addition to meeting the growing demand from the wellness industry, this product caters to different public profiles, from those seeking relaxation with aromatherapy techniques to those who want to give something personalized and unique as a gift.
The low cost of the materials used and the ease of production contribute to an attractive profit margin. After all, products that prioritize scent and aesthetics can reach prices of luxurious items.
First steps to start your candle production
Start in your kitchen with a basic candle-making kit: wax (soy or coconut) or paraffin, wick, vegetable fat, candle essence, crayons (if you want to color your candles), and glass cups.
To help with manufacturing, you will also need:
· Clothespins to hold the wick
· A silicone spatula to mix the ingredients
· A digital kitchen scale to measure the materials
· A pan exclusively for production
· A stove
Vanilla scented candle recipe
Materials
· 500 g coconut wax
· 10 ml vanilla-scented candle essence
· Candle wick
· Glass cup
· Water bath pan
· Silicone spatula
· Clothespin
How to prepare
1. Heat the coconut wax in a bain-marie until it is completely liquid.
2. While the wax is still hot (around 60 °C), mix in the vanilla essence, stirring well.
3. Attach the wick to the center of the chosen container, using the clothespin to hold it in place.
4. Carefully pour the melted wax into the container, avoiding bubbles.
5. Wait for about 24 hours for the candle to harden completely and be ready for use.
Tips for your scented candle business
If you want to stand out in the market, follow the trend towards sustainable consumption and use recyclable or biodegradable materials. Also, invest in attractive packaging that reinforces the handmade and sophisticated aspect of the product if this is your brand's proposal.
Define your target audience and use your creativity to create exclusive combinations of essences, offering unique aromas. Therefore, you will differentiate your brand, whether for therapeutic aromas, a special design, or a sustainable proposal.
Do not forget to formalize your business to operate legally and organize an appropriate space for production, prioritizing hygiene and safety.
Once your products are ready, promote them on social media with attractive photos and take part in local fairs and events to increase visibility. Also, take advantage of special dates, such as Valentine's Day, Mother's Day, or New Year's Eve, to launch kits and promotions.
Grow your business with Cetro!
With these simple strategies, you will be ready to turn your passion for scented candles into a successful business. Take advantage of the opportunities in this niche and take the first steps in the craft market!
Keep following Blog Cetro and all our social networks for more tips and trends in entrepreneurship.