Close sales with email marketing!

Learn about excellent email marketing strategies and use your creativity to close sales!

Surely, you have already received an email advertising a product or service and thrown it straight in the bin. Or the other way around, you have received an advertisement so eye-catching that it has made you buy or subscribe to something just because of the email contact. That is the power of email marketing!

But how do you turn a simple email into a sales machine? The answer lies in the communication strategy, which calls for well-written and persuasive texts, visual elements that attract attention, and an efficient automation system that facilitates the management of your leads.

In this article, you will explore powerful tips for closing more sales using email marketing. Check it out!

Who can I send my ads to by email?

This is a fundamental question, and to understand it a little better, get to know the concepts of opt-in and opt-out:

Opt-in

Opt-in occurs when a potential client agrees to receive emails from your business. This happens, for example, when you fill in a form on a landing page, subscribe to a newsletter, or create an account on a website. It is only with this formalized permission that you can send your ads to this contact.

Opt-out 

On the other hand, opt-out is the right of the user to unsubscribe from your mailing list at any time. If they request removal, it must be done within two working days.

By following these rules and working with the backing of privacy laws, you can now unleash your creativity in your ads to try to convert those who have a real interest in your product or service!

Is the text enough to convert the ad into sales?

Written material is an essential part of your email's persuasive power, especially if you are advertising a promotion or exclusive discount coupons. However, combining good copywriting with attractive visual elements is more likely to engage and convert your lead. Here are some examples:

Images of your products

The same photographs you use to sell your products in e-commerce can be used in email marketing with a special offer and a direct link to purchase. A good strategy is to include illustrations and images that show the benefits and characteristics of the merchandise.

Call-to-Action (CTA)

Make it easy for the customer to choose, put a well-placed button and a call-to-action in the email, such as "Buy now" or "Find out more". These elements instigate the desire for consumption, especially if you align them with the psychology of colors in advertising.

Dynamic GIFs

GIFs have great potential for attracting the reader's attention and making email marketing more interactive. You can therefore use them to demonstrate how a product works, highlight a promotion, or create an eye-catching visual effect without overloading the message, as the subtle movement helps to make the content more engaging, increasing the chances of conversion.

Responsive design

Your email marketing artwork needs to be attractive on any device, whether it is a computer, tablet, or cellphone. Responsive design ensures that all the elements - images, buttons, and text - are displayed correctly, which makes navigation easier and prevents customers from giving up on the purchase due to visualization problems.

Best mental triggers for email marketing

Used in advertising campaigns before the term even existed, you are certainly influenced by "mental triggers" more often than you think. Here are some of the most effective ones:

Convey a sense of urgency

Make it clear that the offer in the email is for a limited time, for example: "Last day to take advantage of Black Friday discounts!". This way, you encourage immediate action to avoid losing an opportunity.

Who does not like exclusivity?

Consumers love to feel special! Thus, use the names of your leads when sending offers or discounts for birthdays, for example. This creates a sense of belonging and increases the customer's desire to buy something from your brand.

Reciprocity is a strong mental trigger

By offering something of value for free, such as a discount, a gift, or an e-book with educational content, the lead will feel inclined to reciprocate. In email marketing, you can use phrases like "Here's a special gift for you" to encourage this exchange.

Automation is your best friend

To manage your email marketing strategies more efficiently, investing in automation platforms is essential. They allow you to send messages at the right time, without the need to do everything manually.

You can optimize this process even further with some clever techniques. For example, a welcome email can be sent as soon as someone signs up to your list, creating an immediate connection. In addition, automatic reminders can be triggered for customers who have left items in the cart, increasing the chances of conversion.

After the purchase, a thank-you e-mail can reinforce the relationship, asking the customer to rate the shopping experience or offering suggestions for complementary products.

With automation tools, you can create email flows that continually nurture your audience, strengthening communication and improving results!

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