Best Collab: Cosmetics and Foods!

Find out how this market trend can lead to partnerships and increase your sales!

If you produce in the food and cosmetics sectors, for sure, you have noticed the explosion of collabs between major brands. This partnership tendency, which combines the best of two worlds, aims to explore the public's taste for launches that bring a pleasant sensory experience and a new product proposal to the market.

Do you want to know how to connect your business to other brands and carry out assertive collaboration planning? Understand what can benefit the perception of your product in the market and the main characteristics to exploit to achieve the desired audience!

Check out these tips from Blog Cetro:

The benefits of a collab for brands

From their popularity, you can see that collabs are very advantageous, and that goes beyond profitability! Brands can broaden their connection and establish a mutually beneficial relationship by attracting and mixing similar audiences between two markets, which will increase sales and induce customers to consume.

In addition, product launches and limited editions arouse curiosity, the desire to experiment, and a sense of urgency in the public, thus increasing demand and the perceived value of the product. And if the collab is successful, why not make the product a permanent part of your portfolio?

Therefore, you need to design a product that reflects the purpose of both brands, connecting their interests to the needs of the public to strengthen the reach of the collab and the sales strategy.

To do this, start by thinking about how this product can carry a different, innovative, and thought-provoking concept that generates engagement.

Tip #01: Make the product a sensory temptation

To make a product more popular with the target audience, it is interesting to explore sensory issues that encourage consumption, such as pleasant tastes and smells.

In this way, it is possible to extend the product's visibility beyond its original version, changing its function according to the customer's needs. Examples of this are soaps, shampoos, creams, body splashes, deodorants, lipsticks, and lip gloss that attract a broader audience when in collabs with food companies.

By associating sweet and fruity smells with your products, brands create unique items that align even more closely with customers’ habits, unlocking new opportunities and profits!

Tip #02: Portray the essence of the consumer

Another way of making the right collab is connecting two brands that have the same audience. Thus, it is essential to define a persona to represent the main interests of the consumer and, from that, relate the brands’ purposes and sales goals to create an attractive product that reflects the essence of the client!

Do you know when you find a product and every detail of its composition meets your preferences? That is exactly what a collab wants to achieve! However unusual they may seem, the combination of ingredients, consumer narratives, and purposes of existence is the secret to an impactful launch.

Tip #03: Give unique cosmetics as gifts

However, if the idea is to use the cosmetic as a complement to the food product, you need to look at it from another perspective. In this case, the cosmetics will prompt the customers to make a purchase and consume both products, adding value to the brands.

This sales strategy is very interesting when you want to expand your consumer market and, above all, create the concept of a totally new product.

It is important to remember that today's consumers are more aware than ever of the latest trends, so being in the spotlight through collaborations and product bundles can be a game-changer for growing your business!

Prioritize a collab with high-quality products!

Maintaining the quality of the products is essential to ensure that the collab positively represents the union of the brands!

Therefore, prioritizing safe and efficient production processes is one of the main ways of demonstrating that, even if different, the launch is still up to the standards required by the client.

In this sense, here is a bonus tip: go to Marketplace Cetro and check out a range of machinery for cosmetics and food manufacturers to produce with excellence. And do not forget to follow Cetro's social networks to be aware of the main market trends!

Learn these Gemeration Z market trends!